CP House of Fades
How a Boise barbershop with 20+ years of craftsmanship built a brand presence that matches the quality of their cuts.
20+
Years Experience
Boise, ID
Location
Fades
Specialty
Barber
Industry
The Business
Chris "CPayne" has been cutting hair for over two decades. When he moved to Boise in 2006, he noticed something missing — nobody was specializing in tapered haircuts, specifically fades. So he built his reputation the old school way: one clean cut at a time.
CP House of Fades isn't just a barbershop — it's a spot. Pool table, good conversation, TVs, and Chris's eye for perfection. The kind of place where you walk in as a client and leave as a regular.
The challenge? Chris's skills spoke for themselves through word of mouth, but his online presence didn't match the quality of his work. In a market where people Google "best barber near me" before they ever walk through the door, that gap was costing him business.
What We Did
Brand Clarity
CPayne already had the reputation — he just needed it reflected online. We clarified the brand positioning: Boise's fade specialist, 20+ years deep. Not a generic barbershop. A destination for precision cuts.
Online Presence
We helped establish a consistent online presence across Google Business Profile, social media, and booking platforms. Making sure when someone searches "best fade barber Boise," CP House of Fades shows up — not buried on page 3.
AI Search Visibility
Optimized for AI-powered search — when someone asks ChatGPT or Perplexity "who's the best barber in Boise for fades?", CP House of Fades should be in that answer. Structured data, entity consistency, and content that AI tools can cite.
What Clients Say
"C. Payne's haircuts are always on point, and the chair is in the best spot. You can watch tv, talk trash, and get out in a timely fashion. Not to mention a pool table if someone wants to get whooped in 8ball.
— Micah
"Not only does he do amazing work on my hair, but he ain't like other barbers that sit you down, don't say a word and get you out. It's a personable experience, great rapport, and a great price for the entire works!
— Austin
"Chris cuts my hair perfect every time. He listens to what I say I want and executes it precisely. He understands how hair works, he knows how to blend, fade, and layer so that your cut looks professional and well done.
— Puneet
Want results like this?
If you're a local business owner and your online presence doesn't match the quality of your work — let's fix that.
Get in Touch